56% of companies use email marketing software. Given that marketing automation has been able to increase the revenue of B2C companies by up to 60%, it is understandable why more and more companies are choosing to include email marketing in their marketing automation.
But with over 100 email marketing software providers in the market, it can be quite confusing to decide which email marketing software to use.
Also, even though you might know some of the common email service software providers like MailChimp, Aweber and Constant Contact, you might not be aware that there are so many other options that are available to website owners that are much cheaper and better than these top service providers.
That is why I decided to write this blog post. To help you explore the different options that are available when it comes to selecting the best email marketing software that is most suitable for you.
Types of Email Marketing Software
There are various types of email marketing software. They are divided into different categories
- Desktop based email marketing software, which you have to download and install on your computer before you can use them.
- Service based email marketing software, such as MailChimp and Aweber, which are browser based. You don’t have to download the apps to your computers before you can use them.
- Self hosted email marketing software. These are software that you install on your own server, such as NuevoMailer and Email Marketer.
- Hybrid– these are Self hosted email marketing software that use 3rd party SMTP relay services.
If you do not have the time to read through this blog post right now, you can download a PDF copy of it by clicking here Over 100 Email Marketing Software Comparison Guide.
This email software service is ideal for small businesses to use for their sales and marketing. Active Campaign is good for lead capture, lead nurturing and marketing automation.
They have good customer support and you can easily import your contact list from another email service provider or from an Excel sheet.
The major disadvantage is that the drag and drop email builder is a bit hard to use. In addition, their CRM (Customer Relationship Management) may not be suitable for a large sales team to use.
They have a 14 day free trial. After that pricing starts at $ 9 per month.
You can use this platform for your email marketing and social media marketing. There are over 300 newsletter templates on this platform. Through the Adsocial feature, you can be able to share your emails on social media platforms.
It is easy to use and you can use it for email video marketing.
The major disadvantage is that you have to pay for a full year upfront if you choose the monthly option.
They have a free 30 day trial. You can send up to 1, 000 emails in your free demo account.
Paid pricing starts at $ 7.95 for 8 months when sending up to 1, 000 emails using the Lite plan. They have a pay as you go plan, where you will pay for credits when you need to send out emails.
This is a desktop application that you have to install on your computer before you can use it to send out emails. You can also access it through a web browser.
Its major advantages include the fact that you can scale it up as your business grows, it is easy to use once you learn how to operate it and you can enable data encryption. This makes it safer to send sensitive information through email.
Its major disadvantage is that it has a slight learning curve, so it may take time for your employees to learn how to use.
Pricing starts at $ 1, 995 for the first year for standard users. For the Email Marketing Director edition, prices start at $ 495.
If you want your own email marketing system that you have total control over, then arpReach is the way to go. Once you buy it, you can install it on your website.
You get free installation on your site once you purchase it.
They have an affiliate program, where you get $ 20 every time you refer them a new client.
They have a simple pricing structure. You can either go for their Gold package or Standard package. The Gold package is $395, while the standard package is $ 195. There are no monthly fees. once you buy a package, that’s it. You don’t have to pay for anything else.
The major disadvantage of this email marketing software program is that it can be quite time consuming to operate the software on your own, such that it might just be easier to use other online software.
5. Agency Buzz
It is mainly designed for insurance professionals. It offers marketing solutions for insurance agents, with email marketing being one of the options provided among a series of other services.
It’s quite easy to use. Insurance agents may find this platform more focused and valuable than using other email marketing software.
You pay an initial set up fees of $ 1, 000 and then pay a recurring fee of $ 159.95 per month. This is for unlimited contacts and 25, 000 emails per month. Up to 5 users can use the system.
This is a high end solution to email marketing. Its major advantage is that you can access it on your PC browser or you can choose to download it to your PC and use it. This system can be used by both beginners and advanced users.
It is quite simple to use and it backs up your data on a daily basis
Prices are not listed on the website. You will have to call the phone number provided on the website or email the support team and request a price quote.
You need to download this application and install it on your computer before you can start using it.
It comes with 9 email marketing modules, which perform different tasks. You can choose to buy a license that unlocks all these 9 programs or you can choose to just buy one or a few of the programs that you want.
It performs all tasks related to creating and sending out email campaigns.
Unfortunately, there are so many negative reviews from current users due to poor customer support service. Also, it seems like the software also has a lot of bugs, which the developer hasn’t yet fixed.
The full version of the program starts at $229.
Aweber has important features that are quite beneficial. Once you sign up for it, you will be able to start sending out emails right away.
With this email marketing software provider, you can send a single campaign to multiple lists. It also has great deliverability rates and it’s simple to use.
They have great customer support and respond fast in case you have any issues.
Its major disadvantages are that No HTML coding is allowed, you can’t send the same email to multiple lists and it is not integrated with Google Analytics.
They have a 30 day free trial version. Their monthly plan starts at $ 19 for 500 subscribers and $ 149 per month for up to 250, 000 subscribers.
Use it to create, send and track email campaigns, surveys and autoresponders. You buy the software and install it on your server.
If you are technologically savvy, you can install it on your own but if you are not, the company professionals can help you install it.
You only pay a onetime fee for it. There are no other recurrent charges. You can create ad space in your emails and it has a secure API.
The downside to it is that it has a lot of bugs that might cause the software not to work exactly like you want. They have poor customer support and it can be slow, especially as your database grows.
If you need help with installation, you will be charged $49 for professional help. They have a pay as you go plan, where you will be charged $ 19 per month.
This email marketing tool has excellent email marketing features, which you can use to set up your email campaigns.
You can track email clicks and check reports of each email campaign, send unlimited emails, carry out surveys, add your social media links to your emails and you can even white label it.
Pricing starts at $ 15 per month for up to 1, 000 contacts. You can try it free for up to 30 days. No refunds.
11. AY Mail
Sends professional looking newsletters. You can use it to send highly targeted campaigns. You will have to first download and install it on your computer before you start using it.
It is ideal for medium sized businesses. It comes in 3 editions. The Home Edition is best for home based or small business owners. The Professional Edition is for more advanced users, while the Corporate Edition is designed for corporate users.
You can import your email list to the program from a wide variety of sources e.g. databases, MS Outlook and files.
It has an inbuilt address verification tool. You can use it to detect up to 90% of bad email addresses. The programs is easy to use
The Professional Edition is $ 189.95 CAD. To upgrade from Home to Professional edition, you will have to pay $ 99.95 CAD.
This is a New Zealand based mail service provider. It provides an easy way to create, send and track email campaigns.
It has a drag and drop feature that will enable you to quickly set up your email templates. It has an AP and you can use it to carry out surveys
Get started for free. Send up to 50, 000 emails to up to 1, 000 subscribers.
For the paid plan, send up to 15, 000 emails per month to up to 3, 000 subscribers for $ 45 NZD. For $90 NZD per month, you can send unlimited emails
Use it to create, send and track your email campaigns. This software can be used both by small businesses, as well as large corporations that need email, as well as SMS campaign management.
You will have to download the application and install it on your own computer. This will give you total control over your data.
Pricing starts at $ 1 for a one time user.
Its main target market are ecommerce businesses.
It has easy to use email templates that are suitable for online stores, great customer support and you can sync coupons together with your email campaigns and track money made from your email coupons.
They provide a free 15 day trial. No credit card required. After that you can pay a starting rate of $ 29 per month for up to 1, 000 subscribers for unlimited emails.
Use it to generate leads for your list and appointments. It is best used by small and medium sized businesses. You will have to download it to your computer before you can use it.
You can use it to send emails to lists that you have purchased. They do not include their branding in their email templates
Pricing starts at $ 250 a month for solo users and $ 550 a month for businesses. However, note that you will be getting more than email marketing software when you subscribe to this program.
It is a simple to use email marketing software that is best suited for small and medium sized businesses. It is quite stylish and affordable. It is also easy to use, which is quite advantageous for novices.
You can send a single campaign to multiple lists and you can drag and drop elements when creating your newsletter
They have a free plan, where you can send up to 14, 000 emails for free and have up to 2, 000 subscribers. This is a trial package, which ends after 30 days or after you have sent 14, 000 emails.
They also have a free for life plan, where you can send up to 10, 000 emails free of charge to your list. The only catch is that your subscribers have to sign up to your list through Benchmark generated forms online.
This can be a disadvantage if you already have an existing list that you want to upload on the site. However, if you are building your list from scratch, then this won’t be a problem.
Pricing starts at $ 11.95 for 600 subscribers and you can send unlimited emails. For $ 149.95 per month, BenchMark can manage your email campaigns for you.
Registered Non profits get 25% discount.
Their customer service is quite responsive. They have live support and email.
17. BLI Messaging
Use it to send fax broadcasts, mass emails, voice messages, carry out surveys, campaign management and polling.
This service provider also offers a bunch of other services apart from email marketing. They offer SMS Text Messaging, Fax Broadcasts, Voice Broadcasts, Market Surveys, Landing Pages, Web Analytics and Paas Cloud Managing.
Their pricing is available upon request. You can request for a demo before making a purchase.
18. Blue Utopia
Mainly targets non profits and it is used for sending out political campaigns. It is an easy to use system that you can get started with within a few minutes. You can use it for online based fundraising campaigns.
They have an integrated system that enables users to manage donors, volunteers, online donations, event scheduling and online advocacy tools. They even have event registration software
They have live support on site available 24/7
Starting price is $ 15 a month. However, you have to contact the company to get more details about price. Price is determined by the size of your organization, the number of supporter records you have and the system that you choose. The add-ons are charged separately.
19. Bomb Bomb
If you like sending out videos to your subscribers, then this is the tool for you. Bomb Bomb allows you to send email newsletters with videos.
They will provide you with a one on one consultant to help you set up your email marketing system.
They have a 14 day free trial period. You do not have to provide a credit card to sign up for the free trial.
Prices start at $39 a month to send unlimited video emails to up to 2, 500 contacts.
20. Campaign Monitor
Easy to use email marketing software. They have readymade templates, which you use. Non profits get a 15% discount. You don’t have to provide credit card details when registering on the site.
Their emails don’t have the Campaign Monitor logo on them.
Their subscriptions forms are really basic. If you want something fancy, you will have to design it.
Their customer service is not so great. No phone customer support.
They have a pay as you go pricing model. This basically means that you can register on the site for free and create a campaign but you have to pay when you are ready to send out your first campaign.
Pricing starts at $ 9 per month to send 2, 500 emails to 500 people. If you pay $ 29 per month, you can send unlimited emails to 2, 500 people.
Their premier package involves paying 149 per month to send unlimited emails to 500 people and you get premium support plus a host of other benefits like priority customer support.
21. Constant Contact
This email marketing software is easy for anyone to use. They are one of the oldest service providers in the industry.
Pre-paying customers and non-profits get a discount. Each customer is assigned a personal marketing coach when they sign up for the service. The role of the coach is to assist you with any questions that you might have.
They have great customer service. They have many ready-made email templates for you to choose from
Additional fees are charged if you want to send out surveys to your subscribers. There is no free version for small scale businesses that are just starting out.
It may be hard for first time email marketers to set up campaigns using this tool. That is where the personal coach may come in handy.
They have a free trial period of up to 60 days. Pricing starts from $ 15 per month for up to 500 subscribers and $75 per month for up to 10, 000 subscribers.
This is an HTML email marketing software that you install on your computer or server. You can connect it in real time to your database.
Your email list will be safe, since it will be on your computer.
You can schedule a demo before purchasing it. Pricing for standard individual users is $ 1, 1, 995 for the first year. You get a 25% discount off subsequent years.
23. Campaign Monitor
Send personalized and professional emails to your subscribers.
It is quite easy to use, plus they provide a lot of resources on their website to help users get started using the tool.
However, unless you pay for premium support services, you may have to wait for a week or even two weeks to get feedback to your questions from the support team.
Pricing starts at $ 9 a month to send 2, 500 emails to up to 500 people. To send unlimited emails to 500 people, you will have to pay $29 a month. You can also pay per campaign.
Non profits get a 15% discount.
It is a comprehensive solution that is not just used to manage your email campaigns but also to manage your blog, website content, online event registration and built in CRM. Sales and marketing departments of small and medium sized businesses will find this tool useful.
Pricing starts at $ 445 a month if you are using a dedicated server.
It is best used if you are looking for a comprehensive marketing solution and not just email marketing.
This platform is best used by ecommerce stores to drive sales. You can use it with one site or you can use it to promote offers from multiple sites.
Try it free for 14 days.
Paid pricing starts at $29 a month and is based on the number of stores you have. You can send to an unlimited number of customers, send unlimited offers and transactions.
A low cost email marketing software that will help you develop customer relations and boost your revenues.
You get personalized coaching to help you get started with your email campaigns. They provide helpful resources for users
Try it free for 15 days, no credit card required.
Paid pricing starts at $ 9.95 per month to send 1, 500 emails. You get a 15% discount if you opt to pay for the whole year at a go.
This email marketing program is targeted towards professionals in the real estate industry.
You will get 159 pre-written emails, which you can use for your email campaigns.
Pricing starts at $ 14.99 per month.
This is one of the newest email marketing software. It is mainly targeted towards bloggers, who want to build their list and automate their marketing.
You can build segmented drip campaigns. This software integrates with other applications, especially those used by authors, such as Gumroad, BookLaunch and membership site plug-ins.
It has beautiful, responsive web forms and you can design landing pages for whatever it is that you are promoting.
Pricing starts at $ 29 per month for up to 1, 000 subscribers. You will get unlimited everything, from forms, landing pages, courses, emails etc.
You can request a demo before you purchase a plan. They have a 30 day refund policy.
Use it to send emails and to conduct surveys as well.
It has an inbox preview feature that enables you to see how your emails will look like in major desktop and mobile clients.
You also get message quality analysis, to help you stay out of the spam folder. It has 98% deliverability rate into the inbox. Up to 3 users can sign into your account with their user names.
Pricing starts at $ 19.95 per month for up to 1, 000 email subscribers.
Best used for affiliate tracking, payment processing and lead nurturing. It also includes a shopping cart. It is best used for online selling and affiliate tracking.
Starting price is $ 97 a month for standard membership. You can send up to 25, 000 emails per month.
This is a marketing automation tool that is best used by retailers. Your readers can use checkout coupons in the emails you send out.
It has a 15 day free trial period and you get full use of the program. Paid pricing starts at $98 per month for up to 10, 000 subscribers. Big commerce stores get a 20% discount.
A Mac app that is easy to use. It is great for individuals who are new to email marketing. It is free to use for up to 50 contacts per month.
It has a lot of elegant templates, which you can use, although their customization is limited to a few things e.g. you can change the color and columns. However, if you have HTML knowledge you can design your own templates from scratch.
If you would like full control on how to customize your templates, then this application will limit you.
They have excellent tracking tools that can deliver analytics to your iPhone.
You can choose a monthly package or a pay as you go package or an annual subscription.
Monthly rates vary from $ 15 per month for up to 500 contacts to up to $ 250 for up to 50, 000 subscribers.
The pay as you go charges start from $ 15 for 500 email credits up to $ 850 for 100, 000 email credits.
They have a 30 day money back guarantee.
This is an easy to use platform to carry out your marketing activities. It has a drag and drop feature, so you can get started with your campaign within minutes.
Expect to get great support from your account manager. The automation is simply, reliable and delivers when you expect it to.
Their basic package starts at £250 a month for small marketing teams. For this package you will be able to send up to 240, 000 emails a year. You get unlimited telephone support, a dedicated account manager and exclusive events and resources. They have a 14 day free trial.
It is best suited for small to medium sized businesses. It is easy for beginners to use.
Duplicate contacts are eliminated when you import contacts into your database and it’s easy to move contacts between lists. It’s quite good for people who have multiple lists
You can get a free account for up to 500 subscribers, and 2, 500 sends. Paid pricing starts at $ 139 per month for up to 25, 000 contacts and you can send unlimited emails.
It is a self-hosted email marketing platform. It is best used by small to medium sized businesses, which have a large subscriber base.
Pricing starts at $ 19 per month for up to 10,000 subscribers. You can send unlimited emails, set up unlimited lists and set up unlimited autoresponders and you get unlimited email templates.
Used by individuals who have medium to high sending rates due to its favorable pricing. It is mainly targeted towards media companies.
They have live support, so you can talk to the support team at anytime.
They have a free version and also a free trial period. Paid pricing starts at $ 499 a month.
37. Email Octopus
It is a cloud based email marketing software that sends messages through Amazon’s Email Service. It is quite an affordable tool. The tool was created by two brothers, who were frustrated by the cost of sending email campaigns.
High deliverability rates since they use Amazon’s infrastructure to send emails. You can send unlimited campaigns, regardless of whichever plan you are on.
Its affordability is its main advantage, making it ideal for people with a large subscriber base.
They have a free forever plan, where you can have up to 1, 000 subscribers and you can send out unlimited campaigns.
They offer a 14 day free trial period for their paid products. Pricing starts at $ 15 per month for up to 10, 000 subscribers and you can send unlimited emails.
38. Emma Email
This software’s main selling point is their design services, which are far superb than those offered by other email providers. They charge an extra fee for their design services.
Non-profits and pre-paying customers get a 20% discount.
They offer a free 30 day free trial. For small businesses, pricing starts at $89 a month for up to 10, 000 contacts. You get phone and email support. You also sign an annual contract.
This is for companies that are looking for advanced email marketing solutions and are looking to expand and grow their subscriber base and marketing activities.
You can have unlimited users control the account, sub accounts and lists, which will enable you to send email campaigns using multiple identities from the same company. So, you can use it to send newsletters from different departments.
$ 1, 000 per month per domain. Get a $ 2, 000 discount if you pay all your annual fee upfront.
Use this email marketing tool to design and create beautiful emails within seconds.
It is quite easy to use and you can even get started for free.
They have a free plan, where you can have up to 2, 500 contacts and send up to 15, 000 emails. You get free phone support even on the free plan.
Monthly plans start at $19.98 for up to 5, 000 contacts and you can send up to 20, 000 emails per month. Their pay as you go plan starts at $150, where you can send up to 10, 000 emails.
41. Elastic Email
Use this email marketing platform for a fraction of the cost other email software providers charge. You can get started for free.
You can add up to 10, 000 contacts and send up to 25, 000 emails absolutely free of charge.
You can send up to 150, 000 emails free of charge per month. Additional emails cost $0.09 per every 1000 emails you send. They have add-on services, which you will have to pay extra for, if you want to use them.
Add-on features include list segmentation, email automation, A/B testing and surveys and tracking.
They have 24/7 support. They donate part of their profit to organizations that support preservation of forests.
You can create unlimited sub accounts and use their white label reseller tools.
42. Email it
You can automate your marketing and emails using this simple email marketing software.
They don’t include their branding on your newsletters
Pricing starts at $4 for sending for up to 2, 000 emails per month. You can get unlimited subscribers.
They even have a lower plan, where you can send up to 1, 000 emails for $2.50 a month.
They don’t have free trials but they have a demo account, where you can sign up to test their features. If you are a non-profit, you sign up at $3 per month to send up to 2, 000 emails.
iCecubes is one of the leading email marketing service providers in India.
You have to enter your details and request a quote on their pricing page.
They offer one hour customer training on email campaign management.
44. Marketing Cloud
Formerly known as Exact Target, Marketing Cloud is more robust than other email marketing platforms. It is mainly used by large businesses.
You get a dedicated customer representative to help you with your account.
No pricing is listed on their website. You have to speak to one of their customer representatives to put together an email plan for you. The account executive will inform you of the price once you have established the best plan you would like to try out based on your email volume.
This is an android based email marketing platform.
You can use it on the go, since you can use it on your phone, so you can send out campaigns even if you do not have a computer.
You might find it a bit hard to use since you are typing on a small screen, but once you get used to it, things will get easier. Using it in landscape position can make things easier.
It’s free on the Google Playstore. If you want the pro version, you make a onetime payment of $15.
The free version allows you to store up to 10 contacts and you won’t be able to change font type or style. If you want more advanced features, then go for the pro version.
Send customized emails to ensure that your emails are opened and read. It is easy to get started with it and you can create your first newsletter in 2 minutes or less.
They have 24/7 customer support. It gives you helpful hints when you are writing your email content. They also analyze of your subject lines, to see how effective they are.
You can get started for free. You can store 500 contacts and send up to 2, 500 emails and you get 100 MB storage.
For the basic plan, you pay $15 a month and you can have up to 1, 000 contacts and send up to 5, 000 emails plus 1 GB storage space.
Want to send your newsletters from Gmail? Use Flashissue. Use it to design and send amazing newsletters from your Gmail account.
It has a drag and drop feature that enables you to design newsletters easily. You can build lists, send bulk mail and track results.
It’s easy to use and you can create amazing emails in minutes. Know who reads your emails using the analytics reports. Use it with your team. You can manage team members from the dashboard.
It’s free to use. If you want additional features, you can choose a paid plan. For the free plan, you will not be able to turn off the branding on the newsletters.
You get a 30 month free trial period for any of the plans offered. No credit card required for the trial accounts.
Basic plan starts from $15 a month and you get 5, 000 email credits. You can add unlimited team members.
Schools get a discount.
You also have the option of paying a onetime fee of $99 and you can send emails free every month infinitely without having to pay any other additional fees.
They also have a plan where you pay $10 for 1, 000 monthly credits.
This platform gives you the opportunity to engage with your subscribers through multiple ways. This includes through email, SMS and social media.
Use it to send email text messages, voice messages, fax and direct mail. You can set up drip campaigns with it. They have over 25 email templates available.
It is ideal both for small businesses, as well as medium sized businesses. You can get started using it within minutes.
They have a 30 day free trial period, where you can have 1 user and up to 100 subscribers.
Paid pricing starts at $ 49 per month, which is billed annually. You can have up to 5 users and 100, 000 subscribers.
49. Fresh Mail
You can create, send and track email campaigns using this platform.
Get well designed templates that are industry specific. You can test how you how email will look like in 24 email clients. There is also a free spam test.
You can generate discount and barcodes that your customers can use in retail stores. You can also import and export HTML templates.
They have a resource centre, which you can use to get started. Supports English and Polish languages.
It is free to use as long as you have less than 500 subscribers and you do not send more than 2, 000 emails in a month.
Paid pricing starts at $ 14 per month for up to 1, 000 subscribers.
You get a 15% discount if you pay for the whole year up front and a 10% discount if you pay for 6 months at a go.
They also have a pay as you go, where you pay $30 for sending 5, 000 emails.
Use it for email and SMS marketing. You don’t pay extra for the SMS services. However, you can only send text messages to your customers in Russia and Ukraine.
They have pre-designed templates. You can even upload your own newsletter templates. You can send SMS messages from your site e.g. if you are an online shop.
Free to use for up to 3, 000 users and you can send up to 15, 000 messages.
Paid pricing starts at $6 per month for over 3,000 subscribers and up to 24, 000 messages.
This platform is best used by restaurants and local store managers to send out emails and other marketing material to clients.
They have automated messages that are industry specific. There are over 500 newsletter templates that are specific to the industry.
Their list of services also includes social media management and reputation management.
Contact the company to request a quote.
The major advantage of this option is the availability of customer support to hold your hand and walk you through using this email marketing option. It is an easy to use email marketing system.
It can be used by large companies that are in multiple locations, such as Franchises.
Non profits get a 30% discount.
It’s free to use if you have up to 100 subscribers. You can send up to 500 emails free every month. If you have up to 500 subscribers, the charge is $5 per month and you can send unlimited messages.
If you want them to create, write and manage your newsletters for you, pricing starts at $0.06 per email for up to 1, 000 emails within 2 business days.
If you want your own custom footer, you pay a set up fee of $25 and a $5 monthly fee.
It can create automated birthday and anniversary cards.
It’s a desktop app that you have to download and install on your computer before you can use it. It is great to use if you have a mailing list of more than 10, 000 people and you want to keep your costs low.
There are no monthly fees charged and it is easy to download and install.
You pay a one off license fee of $130. They have a free trial with limited features. With the free trial, your mailing list is limited to 100 recipients.
GetResponse has evolved into a very user friendly marketing software. It covers most basic aspects of email creation and sending out emails from form creation, to landing pages to webinars.
It is also quite easy to use. GetResponse gives you a spam rating to make sure that your emails are not too spammy. This prevents your emails from being sent to the spam folder.
You can send a single campaign to multiple lists. There are over 500 free stock images, which you can customize and incorporate in your emails. You can create landing pages with drag and drop elements
You can create sales pages with the ‘Buy Now’ PayPal link inserted. It is quite affordable and stays so as your list grows. They have great deliverability.
On the other hand, their form builder is not very good. It’s difficult to delete a list.
They have a 30 day unlimited free trial. You don’t need to provide a credit card to take advantage of this offer, but you can only import up to 250 contacts when you are using the free trial.
Pricing starts at $ 15 per month if you have up to 1, 000 contacts.
Non-profits with over 100, 000 contacts get special pricing plans that start at $ 799 a month.
55. G-Lock EasyMail7
You can save costs by using this free email marketing software. You can enhance the deliverability of your emails by using third party senders.
The admin can create user groups and limit what they want each user to do, e.g. they can allow a user to send campaigns without seeing the subscriber database.
They don’t brand your newsletters with your logo, whether you are using the free or paid version. The software uses Amazon SES.
You can send messages to multiple groups at the same time. You can integrate hundreds of tools through Zapier.
They have a 14 day free trial period. They have a 60 day money back guarantee. 1 user, server license is $159. To use it on your WordPress site you pay $49 for one site.
This is an easy to use email marketing platform. Best used if you want to send unlimited emails.
It is best used by high volume senders
It’s free to use if you have up to 500 contacts. You can send up to 5, 000 emails on the free plan. Paid pricing starts at $39 per month for up to 5,000 contacts and you can send unlimited messages.
This platform is best used by companies where many users have to sign off on newsletters before they are sent out, as it allows multiple users without extra charges. It can both be used on the cloud or within your business premises.
For hosted services, you pay $200 per month for up to 10, 000 messages. You can have unlimited subscribers and unlimited users.
For the on-premise version, you pay a one-time fee of $ 3,000 for up to 25, 000 contacts and unlimited users.
You can request a demo for either of the services.
58. Group Mail
Use it to send emails, announcements, personal messages to large groups of people. You have to download the software and install it on your computer before you can use it.
You can install it in English, German, Polish, Spanish or French.
Pricing starts at $ 149.95 for a personal account. This is a one time off payment. There are no monthly fees charged.
Use it to send and track emails, create surveys and automate your responses.
You can try it for free before buying it.
This is an email marketing application that works with Mac computers. It is easy to use and you do not need to know HTML to use it since it has a What You See Is What You Get Interface (WYSIWYG).
It doesn’t import contacts from excel but it can import contact from your Mac address book.
With this software, there is no risk of your contacts getting hacked online since your contacts are saved on your Mac.
Buy it at $49.99 from the Mac Store.
It is great for small business owners who are just starting out and managing all aspects of their business on their own.
It’s available in both English and French.
It starts at € 35 per month for up to 1, 000 emails. For the pay as you go plan, you pay € 350 for 12, 000 emails. They accept payment in any international currency.
You can test the platform for one month. You are given 250 free tokens when you sign up for an account.
62. Mailout now turned Campaigner
This service is suitable for individuals or companies who have multiple mailing lists and newsletters. It is a Canada based service.
It has a responsive email design. You can add Tweets, YouTube videos and Instagram pictures.
It has semantic Markup, which makes your email easy to access for those who are visually impaired.
It is available in English, Spanish and French.
Use it to send internal emails within a company. To do this, request to have the unsubscribe link removed from emails.
They have a 30 day free trial.
Paid packages start at $ 19.95 per month for up to 1, 000 subscribers.
It helps you create attractive email designs.
You can send a single campaign to multiple lists. You can get personal coaching to help you get started.
They have live customer support
They have a free trial.
Paid pricing starts at $14 per month for up to 500 subscribers. If you pay for the whole year in advance, you only pay $11.90.
Infusionsoft is more than an email marketing software. It is a marketing automation tool with email being one of its added features.
It is targeted towards small businesses. Its main strength is that it helps business owners to combine all their sales processes together, from the lead generation stage to the sales process and follow up.
Infusionsoft integrates your emails with your shopping cart and analytics tools. It also integrates with your merchant shop.
It is ideal for businesses with less than 25 employees. Its best feature is its list segmentation ability, which will help you to send very targeted emails to your subscribers.
They provide a variety of ways for users to learn how to use the software. This include one on one consulting, group training, webinars, downloadable guides and live events.
You can get an expert Infusionsoft consultant to walk you and your team through on how to use the software.
It is convenient for small businesses as it integrates different functionalities into one central point.
It is hard to find infusion soft experts that you can outsource the task to if you are too busy to manage it on your own. Most people will charge you a steep price to manage your Infusionsoft account.
You cannot visit their website and buy the software straight away. You have to talk to a sales person before making a purchase. You also have to register for a demo, which is highly recommended.
It has a hefty monthly fee, making it expensive for businesses that are just starting out.
It has a learning curve, making it not very user friendly.
It has ecommerce functionality, which allows users to manage shopping carts, use coupons, offer discounts and create product pages.
Use it to easily track sales made by affiliates.
It can be integrated with other 3rd party platforms
To start using the software, you have to select an annual plan.
You are billed monthly if you have an annual contract.
Essential package is $ 199 per month, 2, 500 subscribers, 3 users.
Deluxe – sales automation is $ 299 per month, 5, 000 subscribers, 4 users.
Deluxe – ecommerce$ 299 per month,5, 000 subscribers, 4 users.
Complete -$ 379 per month, 110, 000 subscribers, 5 users.
Team $ 599 per month, 20, 000 subscribers, 10 users.
You can schedule mails using this software. Create high end newsletters for your clients. You can also use it to create and track events online, run promotions on social media and publish your products and prices online.
It is best used by businesses that expect to send over 150, 000 emails a month.
They have a 30 day free trial period.
It provides ecommerce, email marketing and content management services. It allows you to create, send and track emails.
It has more features than other typical email marketing software.
No monthly fees.
It is quite fancy, so it can be quite intimidating for first time users
They offer a 15 day free trial, no credit card required. Pricing starts at $495 for 1 user. You get unlimited support and upgrades free for 12 months.
Apart from email, it provides other marketing solutions for companies.
It has a drag and drop editor and predesigned templates.
They have a 14 day free trial period. A credit card is not required for the free trial. Startups can get started at $41 per month to send up to 25, 000 emails and have up to 50, 000 leads.
It provides email marketing automation, as well as being a transactional email platform.
It would have been easier for potential customers if the company had just posted their demo online instead of making users contact them first to view the demo.
Contact them to request a demo.
Use it to send out video messages. They offer unlimited coaching and the support service is great.
To get started, they recommend that you have the following equipment, webcam, USB microphone and ring light and stand, which you will use to create your video emails.
They have video hosting by Wistia, which makes your videos to play fast. They have clickable calls to action at the end of the videos.
The company offers Heatmap tracking to help you see how your audience view your videos.
They provide training to help you get started using their system.
Pay a onetime fee of $250. If you want ongoing coaching, you can go for the ‘Join a Club’ package, where you either pay a onetime fee of $695 or a monthly fee of $97.
It is an integrated sales and prospecting Chrome extension that you download and install on your browser.
Track email opens, link clicks and replies. They have email templates that you can use. Take advantage of their scheduling feature and set reminders
It works seamlessly with other 3rd party applications like Chrome, Gmail, Salesforce and Zapier.
It has a one click compose window on Gmail from any website.
Free 14 day free trial period, no credit card required. Their Growth package is $25 per month for unlimited services.
This is a desktop application that you download after purchase.
You can use it to carry out online surveys, create eye catching HTML messages, track your email campaigns in real time and import contact lists into the software.
If you want to enable tracking and reports and make it possible for contacts to unsubscribe, then you have to buy the version where you pay an ongoing monthly fee starting at $59.95 per month.
Pricing starts at $69.95 for a personal edition. The registration fee is one off. There are no recurring fees.
It is an easy to use platform.
Pricing starts at £399 plus VAT. You have to request a quote on the site.
Use it to send transactional emails to your customers, import your contact list from CSV files, carry out surveys and send mail to your customers, who have abandoned their baskets with a link that leads them back to the open basket.
You can also upload voucher codes
They have a 30 day free trial period.
They have a forever free plan, where you can send up to 1, 000 emails and have up to 500 subscribers.
Pricing starts at €25 per month for up to 2, 500 subscribers and 5,000 emails
You can have unlimited number of subscribers and campaigns.
You can send unlimited emails to unlimited number of subscribers. You will enjoy unlimited image hosting, social media integration and an HTML editor. You will also get unlimited sign up forms.
It uses a pay as you go model. You can register for free and send up to 2, 000 emails. Paid pricing starts at $20 for 10, 000 credits.
It is a lead generation and marketing automation software. It captures leads through pop ups, landing pages and forms.
It has a Canada based customer support
They have a 21 day free trial package, where you can send up to 2, 500 emails. Paid pricing starts at $49.95 per month for up to 500 contacts and 5, 000 emails.
This is an Indian run email service provider. They do not allow purchased contact lists to be used. You can add unlimited contact groups.
Pricing starts at $ 18 per month for up to 500 contacts. You can send unlimited emails. If you choose to pay per campaign, price starts at $3 to send up to 500 emails per month. You can sign up for a free trial account.
Self hosted solution, where you get to manage all the data. It is a desktop application. It is best for individuals who don’t want to use online platforms or people who are concerned about privacy of their information and their user’s information.
There are no ongoing cots and fees, it is easy to use, secure and efficient.
You can use it free for a limited time. Maximum number of contacts is 200 for the free version. The basic package is $195. It’s a onetime fee. You can have up to 1, 000 subscribers.
It makes it easy to create and send email newsletters. It is quite simple to use, so a sophisticated marketer might find it a bit limiting when it comes to its features.
Use it to creates beautiful newsletters. However, their newsletter templates are not mobile responsive and they do not have a very extensive library of newsletter templates to choose from.
Their autoresponder functionality is more limited since the only option is for people to get follow up emails is when they sign up and not through other variable options like clickthroughs or actions taken.
You can schedule your emails, add sign up form on your Facebook page and multiple users can manage an account. You can sync your Etsy shop listings with your newsletter and use Survey Monkey to create surveys.
The RSS to email feature allows you to convert your blog posts to emails that you can send to your subscribers.
You can get started for free, no credit card required. For the free account, your contacts will be limited to 100 people.
Paid subscription starts at $10 a month for up to 500 contacts. You can pay on a monthly basis and cancel your subscription at any time.
It has a 100% free version, which allows you to have up to 2, 000 subscribers free. It’s a forever free plan. There are limitations to the free version, for instance you cannot set up autoresponders with it.
It has an easy to use interface even for total beginners. It is quite easy to create and send out a campaign. It is really easy to export contacts into your MailChimp account.
It has 2 types of subscriptions; Pay as you go and monthly subscriptions. The pay as you go model is best for people who send out emails sporadically.
Their guest tutorials are quite good and helpful
They have a forever free plan, where you can have up to 2, 000 subscribers and you can send up to 12, 000 emails in a month.
Paid pricing starts at $20 a month to send unlimited emails to 1, 001 – 2, 500 contacts.
Pay as you go pricing starts at $9 for 300 credits.
Design and send great looking newsletters. You can monitor your campaigns in real time.
They have over 100 newsletter templates, an image library, responsive templates and A/B split testing. They also have RSS to Email feature.
There is no branding from the company on the newsletter templates sent out. No logos or links.
Starts at €13.20 for 500 subscribers and you can send unlimited emails. With the Pay as you go plan, you are charged €5.00 per campaign to send emails to up to 1,000 subscribers.
This simple to use email marketing platform will help you produce attractive newsletters.
You will love the designs that this email marketing software has.
It’s easy to add contact lists and it has an API, therefore it can be integrated with other apps.
Marketing agencies can use one account to manage email campaigns for multiple clients.
Prices start at $5.60 to send unlimited emails to up to 1, 000 subscribers. They offer a free trial, where you are given 200 free credits. No credit card required to sign up for the free trial.
This is a no fuss email marketing software. They have responsive templates. Predesigned templates available for use.
Your account is safeguarded through multiple layer security and passwords.
You can get started for free. You can send up to 200 messages in a month on the free plan. Paid pricing starts at $29.95 to send up to 20, 000 messages in a month. Non profits get a discount.
83. Mail Harbor
A marketing platform that enables you to reach subscribers through email, text, direct mail and fax. It is quite suitable for small businesses, associations and non profits and those in the education industry.
You can try it out for free. Basic package starts at $10 for up to 500 contacts.
It is quite great for sending out small campaigns. It’s quite simple and pretty. It is best used by small businesses.
It has a built in photo editing software and you can get pop up sign up forms for your website.
It has an iPhone app to manage your email campaigns. It also has a developer API.
They have a forever free plan, where you can have up to 1, 000 contacts and send unlimited emails per month. Paid subscription starts at $10 a month for up to 2, 500 subscribers and you can send unlimited emails.
85. Market Mailer
They provide the same services as mainstream email service providers but they are much cheaper.
They have good customer support.
Their pricing starts at £ 4.95 for 1, 200 credits using their pay as you go plan.
86. Mail Gun
They are not a mainstream provider. Their pricing is quite reasonable. It is mainly used by big senders.
It has a simple API, therefore it is best used by developers. You can use white labeled domains and send emails in batches.
The first 10, 000 emails you send every month are free, the next 500, 000 emails you send in a month will be charged at 0.00050 per email.
It is mainly focused on resellers. You can use it to offer your own email marketing service as an agency or as a freelancer. It offers an affordable and cheap way to send newsletters.
You can sign up for a 30 day free trial. For a small list of up to 500 subscribers, charges start at $ 8 per month.
Build your own templates without any need of coding knowledge. It is quick and easy to use. You do not need coding knowledge.
You can create your newsletters and then export them to another email marketing software like MailChimp or you can download the newsletter in zip format and use it.
It is quite cost effective, if your compare it with other email marketing platforms.
It’s free to use for up to 3, 000 subscribers. Paid pricing starts at $10 for 4,000 contacts. Non profits get a 10% discount.
When you use this software, you will get unlimited help and support to help you set up and run your campaigns.
Multiple users can use one account. You can send and track campaigns from your mobile phone.
They have a forever free plan, where you can send up to 2, 000 emails a month.
Non profits and charities get a 15% discount.
Charges start at $15 per month and you can send unlimited emails to your list. You get unlimited phone support.
91. MaxBulk Emailer
This is a desktop application that can be used both on Windows PCs and Mac.
It is best used by individuals who have some level of technical expertise, especially web designers. Even if you are not technically savvy, you can start using it after reading their extensive user manual, which will show you how to set up and send your first newsletter.
It doesn’t include any newsletter templates.
To import your contact list into the application, you first have to save them into text format first as the import feature doesn’t work with excel documents.
Once you pay the initial purchase price of $ 59.99, there are no other fees to be paid, no matter how many people you email.
Use it to send promotional, transactional and automated emails and text messages at an affordable price. Individual training is offered to users.
Charges start at $44 a month. You can send emails to an unlimited number of subscribers. For this package, you can only maintain 1 list. If you want additional features, you will have to pay for the other package plans that they have.
93. MarketTraq Email
This software provides an effective, secure and affordable way to manage email lists.
Sign up for a free demo on the site
Use it to send high speed bulk email blasts. You can mask your domain and create unlimited user groups and unlimited user accounts.
Its API enables it to integrate with other 3rd party applications.
You can request a demo before ordering.
For just $1,487 USD, get a full white labeled version. This is a onetime fee.
Send newsletters and track them in real time. It integrates with ecommerce websites and supports lifecycle campaigns.
Get started with 2, 000 emails for free; no credit card required. Paid pricing starts at $25 for up to 5, 000 subscribers.
You can send simple and attractive newsletters. It is an easy tool for beginners to use.
Use the demo account on the site to try it out. Pricing starts at $179 a month.
97. Pure 360
They provide SMS services. They have great email templates and provide integrations with other applications, such as SalesForce
It can be hard to use.
98. Php List
It’s a free, open source email marketing application for Mac users.
It is best used by advanced users and is not very favorable to individuals who are new to email marketing. Nevertheless, if you can master how to use it then it is quite a powerful tool that looks quite basic.
They have a free forever plan, where you can send up to 300 messages a month.
If you want, you can upgrade to the paid version pricing starts at $ 8 per month and you can send up to 1 million messages per month.
It can be used in 20+ languages.
Use this platform to distribute your campaigns and measure the results.
Pricing starts at $0.10 for 1, 000 emails sent. It uses Amazon servers, if you send it from your own servers then it is free to use.
To send emails through Postolio’s servers the cost is $13.50 per month for unlimited emails and unlimited users. A onetime standalone license to use on your server is $290.
This is a relatively new email marketing software. It is quite easy to use and it is great for individuals who are new to email marketing.
It has a 30 day free trial, no credit card required. Charges start at $15 per month for up to 500 subscribers in your list. You can send them unlimited emails.
They have excellent customer support and they can even help you migrate your contacts.
It is an easy to use email marketing platform that is affordable for small businesses.
No credit card required during sign up. They have a free account, where you can have up to 100 subscribers.
Charges start at $10 for up to 500 subscribers and you can send them unlimited emails.
It helps businesses to market themselves effectively through email. They have an award winning 24/7 customer support service.
You can resend your campaigns with a different subject line.
They offer an exit intent pop up on your website to encourage visitors to your site to subscribe to your newsletter.
14 day free trial. Paid pricing starts at $15 a month for up to 2, 500 contacts.
This is a desktop tool that you have to download to use. You can use it to design and personalize your email messages.
There are no ongoing monthly fees.
They have a lite version, which you can use free of charge. The Pro versions start at $ 389.
This is a complete marketing platform that uses email as one of its main components.
It is ideal for small medium sized businesses. They have a 4 minute demo that you can view
You can use it free for the first 1, 000 contacts. Premium pricing starts at € 199 per month. They have a 30 day free trial period.
In addition to the free features, you also get marketing automation, landing pages, forms, social media, visitor identification and tracking. This is for a list of 1, 000 subscribers.
They have a € 999 per month package. You get advanced features mobile marketing automation, custom data and events, real time visitor tracking, advanced behavioral profiling.
It is cheaper to use compared with other options. Sendgeek support team can help you migrate your data into your account for free.
You can get started for free. They have a 14 day free trial period. Paid subscription starts at$14.40 for up to 500 contacts.
Use this platform to send bulk SMS and emails. They have SMS marketing feature. You can resend emails to your subscribers who didn’t open the first email you sent out.
It has a mobile app that you can use to manage your campaigns and contacts.
It has a white label service, which when activated let’s you send out newsletters without branding from this company on the footer or header.
They have a free plan where you can send up to 15, 000 messages per month to up to 2,500 contacts. Paid subscription starts at $ 9.85 from 2, 500 subscribers.
This is a desktop option. Considering all the features that it has, it is quite a cheap option.
There are no ongoing monthly fees.
It has a free version and a pro version. To use the pro version, you have to buy a license key. A single download license costs $129. You get a 15 day money back guarantee.
It is run by Amazon. It is a self hosted solution that lets you send emails through Amazon Email Service.
You can send mass emails without sacrificing deliverability.
You can give clients access to send emails on your server at a price that you set.
You get a step by step set up guide to help you install the package on your server, plus they have a technical team at hand to help you. If you want them to set it up for you, pay a $79 fee.
When you first start out, the number of emails you can send is limited to 10, 000 per day. However, you can have this limit lifted to 50, 000 per day on request.
You need to set it up on your own, unlike other cloud hosted websites like MailChimp and Aweber, where you just sign up and start using the software.
You need additional licenses to install it on other domains.
List segmentation is hard.
It is quite cheap. You pay a one-time license fee of $59 to install it on one domain.
It is an Amazon based email marketing software. It offers multiple services in addition to email marketing. It has SMS and social media services.
They offer in person training at their offices in the UK for teams of more than 6 people. You can also get personalized email training.
They offer a free trial for 30 days and you get full access of all the features.
You will be allowed to send up to 1, 000 free emails. You will be given pricing information once you sign up for the free trial.
You can use this email marketing platform to send email campaigns, transaction emails and SMS.
You can be able to upload contacts from many applications into your SendinBlue account. The major advantage of this account is the detailed analytics, which enables the user to know where emails are being opened, the devices the readers are using.
Email and phone support is available
They have a free plan, where you send up to 9, 000 emails per month and you can have unlimited contacts. No credit card is required.
They have both monthly payment plans and pay as you go payment plans. Paid pricing starts at $ 7.37 per month for up to 40, 000 emails.
They allow single opt-ins for subscribers and they have RSS to email. They have an iPhone and iPad app.
They have a free plan, where you can send up to 1,000 emails per month to up to 500 contacts.
Paid pricing starts at $9 per month for 500 contacts and you can send unlimited emails to them.
It is an Amazon based email marketing software. It has a simple WYSIWYG html editor and auto bounce and complaint handling.
It sends emails fast and has a low cost of sending email.
Pricing starts at $ 12.99 per 10, 000 subscribers though the charges do not include charges made to your Amazon account.
This software has a simple to use HTML editor and built in HTML templates.
They have a free plan, where you can send up to 3, 000 emails per month, no credit card required.
Paid subscription starts at $9 per month for up to 5, 000 emails and unlimited contacts.
Even though it is not very well known, it works just fine. It comes with over 300 templates. You can import and export your mailing list, check for duplicate contacts.
It also has an email harvester, which enables you to get emails from websites. You can send unlimited emails.
Download the demo app to see how it works. The pro version is $125 for a 2 year license.
115. Vertical Response
This platform is easy enough for most people to use, even individuals who are new to email marketing.
It can be easily integrated with Twitter and Facebook and you can publish your newsletter to the web. It has a developer API.
They have a forever free plan for up to 300 contacts and 4, 000 emails per month.
They also have pay as you go plans and monthly plans. Their basic package starts at $ 11 per month and you can send unlimited emails
116. VMC Technology
This is a good option if you want to be sending out video emails. You can also send newsletters and create landing pages.
Their basic pricing starts at $19.99 per month for up to 500 contacts. You can send unlimited videos and unlimited emails.
This is best for mid-sized businesses that want to automate their marketing process. It has a clean interface.
They have a free plan, where you can have up to 50 contacts. No ads even in the free plan.
You can get started with them at $2.5 per month. You will get a mail storage box of 10 GB. Their plans come bundled with document storage, online office and website builder.
It integrates with Zoho CRM, has a drag and drop email editor and you can manage multiple accounts
Use it to create, send and track unlimited emails.
You can create a sign up forms for each of your subscriber list. There are over 300 templates and RSS to email campaign feature.
They have a free account, where you can have up to 10, 000 contacts and 500 sends. Paid pricing starts at $75 for unlimited contacts and up to 100k sends.
This list is by no means exhaustive but I have tried to include as many email marketing service providers as I could.
Do you know of any other email marketing software that has not been included in this list? Please post in the comments section below.
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