On average, most TV programs show one or two ads within every half hour of programming. This provides a commercial break to the viewers, as well as earns the TV channel some revenue. No one minds a few ads inserted in between interesting programs. In fact, it makes viewers more open to viewing the ads, compared to if they were constantly being barraged by a stream of ads. The same concept applies to your email subscribers. When you are sending out an email sequence autoresponder series, you have to know how to balance your informative content with your promotional […]