How to Choose the Best Email Service Provider–16 Important Factors to Consider

  With over 100 email service providers (ESPs) to choose from, it can be quite daunting to make up your mind about which email service provider to use.   Choosing the right ESP will make it easy for you to connect with your donors. A bad decision will be inconvenient, plus it will make it harder for you to reach your email marketing goals.   There are several advantages to choosing the right email service provider. It will save you the hassle of having to switch to another ESP later on It will increase the chances of most of your […]

9 Reasons PDF Newsletters are Bad For NonProfit Email Marketing

Does your nonprofit still send out PDF newsletters? If you use PDFs for your nonprofit email marketing, you are putting so many limitations on yourself. Even though PDF newsletters are easy for the sender to create, ease of creation does not necessarily translate to ease of use for the reader. Here are 10 ways you are doing yourself a disservice by using PDF newsletters for your non profit email marketing. 1.    You can’t track readership When you send out PDF newsletters, you are basically sending out emails and holding your breath and hoping that everyone you mail will get the […]

37 Free Newsletter Creation Tools for Creating Professional Emails

Over 190 billion email messages are sent and received in a day. For your newsletter to stand out, it must have great content and design. Since creating amazing newsletters can be such a challenge, here are 37 free newsletter creation tools. These tools will transform your newsletter creation process and make it so much easier. Design StripeGenerator 2.0-Use it to create backgrounds for your newsletter. Choose different colors, patterns and styles. You can then download the background you have created and use it on your newsletter. DaButton Factory– Need to create a call to action button in your newsletter? Use […]

The Ultimate Email Marketing Software Comparison Guide: 118 Email Marketing Software

  56% of companies use email marketing software. Given that marketing automation has been able to increase the revenue of B2C companies by up to 60%, it is understandable why more and more companies are choosing to include email marketing in their marketing automation.   But with over 100 email marketing software providers in the market, it can be quite confusing to decide which email marketing software to use.   Also, even though you might know some of the common email service software providers like MailChimp, Aweber and Constant Contact, you might not be aware that there are so many […]