14 Guaranteed Ways to Get People to Join Your Email List

Your email list reduces by 22.5% every year. So even if you already have a big mailing list but you do not continue building it up on a regular basis, you will eventually be left with a small number of people on your list.   Why do people leave your list? Some of the reasons why people leave your mailing list include- People often change their email addresses, especially if they are moving from one company to another one. Other people abandon old email addresses that they no longer use. Some people create email addresses that they specifically use just […]

How Not Building a Mailing List is Losing You Money

    ‘Nothing is more expensive than a missed opportunity’. This is a quote attributed to H. Jackson Brown Jnr, a New York Times best seller. When it comes to your nonprofit organization, not building a mailing list is a huge mistake that could cost you thousands of dollars in the long run.   If you have not yet started building an email list, you might be asking yourself, ‘Why would I ever need an email list?’ After all, the last thing that you want to do is to add more unnecessary work to your already bustling schedule.   This […]

How to Design Beautiful Email Marketing Templates Free

  After understanding the importance of email marketing, you may have already made up your mind to start sending out newsletters. Perhaps you have already identified an email marketing service provider. But now you are faced with the task of creating an email marketing template for your newsletter and you are confused and don’t know where to start.   In this post, I will show you 6 free ways to create beautiful email marketing templates. By the end of this post, you should be able to create a newsletter template, even if you have never created one before.   Essential […]

9 Reasons PDF Newsletters are Bad For NonProfit Email Marketing

Does your nonprofit still send out PDF newsletters? If you use PDFs for your nonprofit email marketing, you are putting so many limitations on yourself. Even though PDF newsletters are easy for the sender to create, ease of creation does not necessarily translate to ease of use for the reader. Here are 10 ways you are doing yourself a disservice by using PDF newsletters for your non profit email marketing. 1.    You can’t track readership When you send out PDF newsletters, you are basically sending out emails and holding your breath and hoping that everyone you mail will get the […]

37 Free Newsletter Creation Tools for Creating Professional Emails

Over 190 billion email messages are sent and received in a day. For your newsletter to stand out, it must have great content and design. Since creating amazing newsletters can be such a challenge, here are 37 free newsletter creation tools. These tools will transform your newsletter creation process and make it so much easier. Design StripeGenerator 2.0-Use it to create backgrounds for your newsletter. Choose different colors, patterns and styles. You can then download the background you have created and use it on your newsletter. DaButton Factory– Need to create a call to action button in your newsletter? Use […]

The Ultimate Email Marketing Software Comparison Guide: 118 Email Marketing Software

  56% of companies use email marketing software. Given that marketing automation has been able to increase the revenue of B2C companies by up to 60%, it is understandable why more and more companies are choosing to include email marketing in their marketing automation.   But with over 100 email marketing software providers in the market, it can be quite confusing to decide which email marketing software to use.   Also, even though you might know some of the common email service software providers like MailChimp, Aweber and Constant Contact, you might not be aware that there are so many […]