What Is The Best Length For Email Newsletter? Read This

When someone clicks open your newsletter in their inbox, you only have 51 seconds to make an impression on them. So if you are wondering what is the best length for email newsletter? Know that 51 seconds is the time it takes most people to scan through an email. Only 19% of newsletters are fully read. Most people usually just scan through the newsletters they get. 35% of people will just skim through only sections of the newsletter and not even the whole newsletter.   So how much information can you  present in 51 seconds? According to research done by […]

How To Write Powerful Subject Lines For Emails That Will Get Your Emails Read

How much time do you spend writing subject lines for emails? If you are like most people, chances are that you write your subject lines as an afterthought, after you have finished writing your email. In this interview, Jon Morrow stated that it is not unusual for him to take up to two hours to just work on the headline alone, when he is writing an article.   Jon Morrow is the CEO of Smart Blogger; a company that teaches people how to attract a loyal following online. His articles attract millions of views every month.   A recent research […]

8 Ways to End an Email Professionally and the One That Works Best

Yours sincerely, warmest regards, best wishes, all my love, thank you, xoxo. You have probably never given second thought to how you end your emails. But, could it be that you are not closing your emails in the right way? Apparently, there is a right way and a wrong way to close an email. By the end of this short post, you will have learnt how to end an email professionally and which closings work best. You will also know which closings are the absolute worst to use therefore, you should avoid using them.   Which Email Closings Get The […]

16 Easy Ways to Come Up with Amazing Newsletter Content

How would you like to stir up your donors, to the extent that they will not only give to your organization, but also fundraise for you, grow beards, run marathons and even swim naked in San Francisco Bay. These are some of the things that Charity Water have been able to do by coming up with great content for their email campaigns.   In September 2012, Charity Water undertook an email campaign that saw them surpass their fundraising goal of $1.7 million by $ 300, 000. They were also able to get 21% more people to open and read their […]

Are You Making These Mistakes With Your Missionary Newsletter?

Most missionary newsletters are set up to fail right from the start. It is not that the missionary wants the newsletter to fail but it is the approach that they take that will cause them to fail. Even though creating a missionary newsletter might seem like an easy task, it is quite a challenging task to do right.   However, there is no need to despair. It is possible to turn your newsletter into a success. This is by avoiding mistakes that will set you up for failure.   Here are some of the major mistakes that missionaries tend to […]

How to Choose the Best Email Service Provider–16 Important Factors to Consider

  With over 100 email service providers (ESPs) to choose from, it can be quite daunting to make up your mind about which email service provider to use.   Choosing the right ESP will make it easy for you to connect with your donors. A bad decision will be inconvenient, plus it will make it harder for you to reach your email marketing goals.   There are several advantages to choosing the right email service provider. It will save you the hassle of having to switch to another ESP later on It will increase the chances of most of your […]